Launch You has allowed me to build a business around the things that matter most to me: dignity, freedom and financial independence.

A while back, I found myself staring down a painful truth: I was in my fifties, unemployed, and nowhere near ready for retirement. My finances were in disarray, but it went deeper than that. I had lost my sense of dignity and freedom. After years of caregiving and doing work that drained me, I felt invisible, trapped, and unsure if I had anything left to offer. I knew a traditional job wouldn’t give me the time, energy, or stability I needed—especially with my wife’s chronic illness and the uncertainties we faced.

Then something unexpected happened. My wife Luzia began working on a digital app project, and I saw how alive it made her feel. Her joy sparked my curiosity, and soon I was diving into books like The Digital Mindset and The Digital Detective, learning what was possible in the online world. Around that same time, my sister-in-law mentioned affiliate marketing. A quick search led me to Modern Wealthy—and then to LaunchYou.

Something clicked. For the first time in years, I saw a path forward. I joined the Ambassador program, enrolled in Accelerate, and committed myself to learning everything I could.

Today, I’m building a business with purpose. I wake up energized, hopeful, and passionate about this work. And now, I want to help others rediscover their purpose too—because it’s never too late to begin again.